A hospitality execution business — built in India, by people who run projects.
Studio Anasa was set up to close a gap the hospitality industry in India has lived with for years — the distance between a well-drawn design and a well-executed hotel. Today we run on 100+ direct employees, 500+ contract staff, two factories, and a tight operating discipline that keeps projects moving when they otherwise wouldn't.
A manufacturing company, first.
Ninety percent of our business is bespoke manufacturing — your designs, manufactured by us. The remaining ten percent draws from a catalogue of 5,000+ original designs developed in-house over more than a decade.
We OEM for premium global lighting brands, which keeps our factories running to export-grade standards. When a hospitality client comes to us, they're getting those same standards — applied to a single hotel package with the ownership of a specialist partner.
Six steps from drawing to installed site.
Brief & intent
Design intent received, scope locked, BOQ agreed, timeline set.
CAD & engineering
Shop drawings, driver spec, dimming protocols, MEP coordination.
Mockup & swatch
Working mockup built and lit before any batch runs.
Production
In-house manufacturing across metal, glass and assembly.
QC & dispatch
Assembled-and-lit testing. Staged dispatch.
Install & AMC
Site install owned by our team. Multi-year AMC.
Three locations — one operating system.
Each location has a specific role. None duplicate. The hand-off between them is tracked daily.
Noida
- Head office & design studio
- Engineering & CAD
- Client review & mockup space
- Primary metal fabrication unit
Moradabad
- Brass & metal specialisation
- Casting and finishing
- Antique-brass and patina work
- Export-grade quality protocols
Firozabad
- Glassworks — blown & cast
- Speciality glass components
- Decorative shades and diffusers
- Custom colour and texture
How we actually work with clients.
Practical notes on commercial terms, engagement structure and what to expect financially. We keep this transparent so conversations move quickly.
Bespoke manufacturing
Ninety percent of our work is your designs, manufactured by us. We take drawings from the design team, engineer them, and produce them in-house. The design IP stays with the client.
Not on consignment
We do not operate on consignment models. Each project is a defined scope with a defined commercial structure, which keeps incentives clean on both sides.
Direct relationships
We work directly with hotel groups, owners, PMCs and design consultants. No broker chains, no unverified sub-suppliers.
AMC & long-term support
Annual maintenance contracts are offered on all delivered projects. The install team that hands over the site is the same team available for subsequent service.
What the leadership team holds to — internally.
Four principles that guide how the business is run. These are not slogans; they shape specific decisions every week.
- i
Limit projects per team
Every lead has a ceiling on active projects. Saying no is a quality-control decision.
- ii
Attention density matters
We'd rather deliver 100 projects well than 200 chaotically. Growth is calibrated to capacity.
- iii
Ownership is the commercial product
The client isn't just buying lighting. They're buying the assurance that someone owns the outcome.
- iv
Transparency is faster than explanation
Open factories, open reports, open issues. It saves time on both sides.
The hotel doesn't care where the problem started. It only remembers whether someone owned it.
Visit the factory. Meet the team.
The fastest way to understand whether we're the right partner is to walk one of our units. We host client visits in Noida and Moradabad, scheduled around active projects.